{"title":"EMB Merch","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBaked with love, worn with attitude. From the kitchen to your closet, and everywhere in between, the EMB merch collection is for everyone who lives a little sweeter. Tees, accessories, charms, pins, cookbooks, and more. All the EMB energy, no oven required.\u003c\/p\u003e","products":[{"product_id":"babycakes-cookbook","title":"BabyCakes Cookbook","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eInside the pages of this gorgeous book, you will find the recipes Erin McKenna obsessed over for years in her tiny, Brooklyn kitchen. These concoctions are the foundation for every bit of gluten free and vegan baking that ensued. You'll find out how to make our beloved vanilla cupcakes, banana bread, and chocolate chip cookies. This is an essential cookbook for the allergy-conscious baker. Even if you don't bake, the pictures are good enough to eat.\u003c\/span\u003e\u003c\/p\u003e","brand":"Erin McKenna's Bakery NYC","offers":[{"title":"Default Title","offer_id":46883056681135,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1302\/8719\/files\/IMG_7099.heic?v=1778097401"},{"product_id":"chocolate-chip-cookie-mix","title":"Chocolate Chip Cookie Mix","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003eLegendary Chocolate Chip Cookies Made Simple\u003c\/p\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003eCreate our beloved chocolate chip cookies in your own kitchen. Each batch delivers the perfect balance of crispy edges and chewy centers, studded with rich chocolate chips. Perfect for:\u003c\/p\u003e\n\u003cul class=\"-mt-1 [li\u0026gt;\u0026amp;]:mt-2 list-disc space-y-2 pl-8\"\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eCookie lovers of all diets\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eBake sales and parties\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eAfter-school treats\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eHoliday cookie exchanges\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eGift giving\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003eSimply add coconut oil, applesauce, and vanilla to create about two dozen cookies that taste just like they're from our bakery. Our carefully crafted mix is:\u003c\/p\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003e✓ Gluten-free ✓ Vegan ✓ Dairy-free ✓ Egg-free ✓ Soy-free ✓ Wheat-free ✓ Kosher certified\u003c\/p\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003eReady in under 20 minutes of baking time, these cookies deliver the classic taste everyone loves, with a texture that's crisp on the outside and perfectly chewy inside.\u003c\/p\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003eProduct Details:\u003c\/p\u003e\n\u003cul class=\"-mt-1 [li\u0026gt;\u0026amp;]:mt-2 list-disc space-y-2 pl-8\"\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eMakes approximately 24 cookies\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eReady in under 30 minutes\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eSimple, pantry-friendly ingredients needed\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003ePerfect for sharing and storing\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eMade in our dedicated allergen-friendly facility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShipping available!\u003c\/p\u003e","brand":"Erin McKenna's Bakery","offers":[{"title":"Default Title","offer_id":22120316547,"sku":"","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1302\/8719\/files\/Chocolate_Chip_Front_Web.png?v=1733948149"},{"product_id":"brownie-mix","title":"Brownie Mix","description":"\u003cp class=\"whitespace-pre-wrap break-words\"\u003eDecadent Fudge Brownies For Everyone\u003c\/p\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003eExperience pure chocolate bliss with our easy-to-make brownie mix that never compromises on taste. Each bite delivers the rich, fudgy texture you crave, made with simple ingredients you can trust. Perfect for:\u003c\/p\u003e\n\u003cul class=\"-mt-1 [li\u0026gt;\u0026amp;]:mt-2 list-disc space-y-2 pl-8\"\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eGluten-free and vegan households\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eKosher kitchens\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eAllergy-conscious bakers\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eClean ingredient enthusiasts\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eLast-minute dessert needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003eSimply add oil, applesauce, vanilla, and water to create 24 irresistible mini brownies that taste just like the ones from our NYC bakery. Our carefully crafted mix is:\u003c\/p\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003e✓ Gluten-free ✓ Vegan ✓ Dairy-free ✓ Egg-free ✓ Soy-free ✓ Wheat-free ✓ Kosher certified\u003c\/p\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003eReady in just 15 minutes of baking time, these brownies deliver the perfect balance of fudgy center and delicate crumb. Each batch makes 24 mini brownie bites – ideal for sharing (though we won't tell if you don't).\u003c\/p\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003eProduct Details:\u003c\/p\u003e\n\u003cul class=\"-mt-1 [li\u0026gt;\u0026amp;]:mt-2 list-disc space-y-2 pl-8\"\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eMakes 24 mini brownie bites\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eReady in under 30 minutes\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eSimple, pantry-friendly ingredients needed\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003ePerfect for parties, bake sales or everyday treats\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eMade in our dedicated allergen-friendly facility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShipping available!\u003c\/p\u003e","brand":"Erin McKenna's Bakery","offers":[{"title":"Default Title","offer_id":22120597059,"sku":"","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1302\/8719\/files\/Brownie_Mix_Front_Web.png?v=1733947357"},{"product_id":"red-hot-apron","title":"Red Hot Apron","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe hottest thing in the kitchen isn't the oven anymore.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eMake a bold statement in the kitchen with Erin McKenna’s Bakery's Red Hot Apron! This vibrant apron combines style and practicality, featuring an eye-catching red color and durable fabric to keep you clean during all your baking adventures. Whether you’re preparing celebratory treats or your favorite gluten-free goodies, this apron will ensure you do it in style. \u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eLimited edition red vinyl apron adorned with our hand-embroidered logo. Made to order, available as a Single or \u003cem\u003eMommy and Me\u003c\/em\u003e \u003cem\u003eSet\u003c\/em\u003e! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eShipping available!\u003c\/p\u003e","brand":"Erin McKenna's Bakery","offers":[{"title":"Adult","offer_id":43697557504175,"sku":"5","price":60.0,"currency_code":"USD","in_stock":true},{"title":"Child","offer_id":43697557536943,"sku":"5","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Mommy and Me Set","offer_id":43697557569711,"sku":"5","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1302\/8719\/files\/DSC00721.jpg?v=1727906727"},{"product_id":"emb-beret","title":"EMB Beret \u0026 Pin","description":"\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003e\u003cstrong\u003eMain Character Energy in Hat Form\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eServe Parisian café vibes with our ultra-chic black wool beret, complete with a sparkly pink EMB pin that screams \"I have taste and I know it.\" Whether you're channeling art student, off-duty model, or just trying to look put-together on a bad hair day, this beret is your new personality accessory.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc space-y-2.5 pl-7\"\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eAdding je ne sais quoi to literally any outfit\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eBad hair days that need saving\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003ePhoto dumps and fit checks\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eMain character moments\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eSupporting your favorite bakery in style\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eGift-giving to the fashion-forward friend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eRock it with the sparkly pink cupcake pin for maximum bakery stan energy, or go minimalist and wear it solo. Either way, you're serving looks and supporting allergen-free desserts—a true win-win.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003e\u003cstrong\u003eProduct Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc space-y-2.5 pl-7\"\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eClassic black beret\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eRemovable pink EMB cake pin included\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eOne size fits most\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003ePairs perfectly with literally everything in your closet\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eInstant outfit upgrade\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eMakes you look like you have your life together (even if you don't)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003e\u003cstrong\u003eStyle tip:\u003c\/strong\u003e Tilt it slightly to the side for optimal effortless-cool aesthetic.\u003c\/p\u003e","brand":"Erin McKenna's Bakery ","offers":[{"title":"Default Title","offer_id":45324844826799,"sku":"","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1302\/8719\/files\/BERETS_3424.jpg?v=1763671997"},{"product_id":"butter-biscuit-mix","title":"Butter Biscuit Mix","description":"\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003e\u003cstrong\u003eFlaky, Buttery Biscuits Made Easy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eCreate bakery-quality biscuits at home with our foolproof mix that delivers tender, golden perfection every time. Just add vegan butter and cold water for warm, flaky biscuits in under 20 minutes.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc space-y-2.5 pl-7\"\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eWeekend brunches and holiday gatherings\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eGluten-free and vegan households\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eKosher kitchens\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eAllergy-conscious bakers\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eCreative home cooks who love customization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eSimply mix with 3\/4 cup vegan butter and 1 cup cold water, drop onto a baking sheet, and bake at 400°F for 18 minutes. Our versatile mix lets you customize with your favorite flavors – add herbs, garlic, cinnamon sugar, or keep them classic.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003e\u003cstrong\u003eOur carefully crafted mix is:\u003c\/strong\u003e ✓ Gluten-free ✓ Vegan ✓ Dairy-free ✓ Egg-free ✓ Soy-free ✓ Kosher certified\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eReady in under 30 minutes, these biscuits deliver the perfect flaky layers and buttery flavor you'd expect from our NYC bakery, right in your own kitchen.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003e\u003cstrong\u003eProduct Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc space-y-2.5 pl-7\"\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eReady in under 30 minutes\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eCustomizable with sweet or savory add-ins\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eSimple preparation with just 3 ingredients needed\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003ePerfect for brunches, dinners, or anytime comfort food\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eMade in our dedicated allergen-friendly facility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eShipping available!\u003c\/p\u003e","brand":"Erin McKenna's Bakery","offers":[{"title":"Default Title","offer_id":46308297474223,"sku":null,"price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1302\/8719\/files\/BUTTER_BISCUIT_MIX_3359.jpg?v=1763671093"},{"product_id":"cornbread-mix","title":"Cornbread Mix","description":"\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003e\u003cstrong\u003eClassic Southern Comfort, Allergen-Free\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eBring the warmth of homemade cornbread to your table with our perfectly balanced mix that delivers tender, golden results every time. Sweet, savory, and endlessly versatile – this is comfort food everyone can enjoy.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc space-y-2.5 pl-7\"\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eHoliday feasts and family dinners\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eGluten-free and vegan households\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eKosher kitchens\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eAllergy-conscious bakers\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eChili nights and BBQ sides\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eSimply add oil, agave nectar, applesauce, rice milk, apple cider vinegar, and vanilla to create moist, flavorful cornbread with a beautiful golden crust. Top with our optional sweet drizzle for extra indulgence, or keep it savory alongside your favorite soups and stews.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003e\u003cstrong\u003eOur carefully crafted mix is:\u003c\/strong\u003e ✓ Gluten-free ✓ Vegan ✓ Dairy-free ✓ Egg-free ✓ Soy-free ✓ Kosher certified\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eReady in just 28 minutes of baking time, this cornbread delivers the perfect tender crumb and lightly sweet flavor that pairs beautifully with any meal.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003e\u003cstrong\u003eProduct Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc space-y-2.5 pl-7\"\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eReady in under 40 minutes\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eOptional sweet drizzle recipe included\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eSimple pantry-friendly ingredients needed\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003ePerfect as a side dish or standalone snack\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eMade in our dedicated allergen-friendly facility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eShipping available!\u003c\/p\u003e","brand":"Erin McKenna's Bakery","offers":[{"title":"Default Title","offer_id":46308308517039,"sku":null,"price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1302\/8719\/files\/CORNBREAD_MIX_3369.jpg?v=1763671290"},{"product_id":"emb-cake-pin","title":"EMB Pins","description":"\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003e\u003cstrong\u003eWearable Cake Energy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eRep your favorite allergen-free bakery with this adorable enamel pin featuring a perfectly detailed EMB pin in either heart or cupcake styles. It's giving collectible, it's giving personality, it's giving \"I know about the best vegan bakery and you should too.\"\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eThis hard enamel pin is built to last through all your adventures—from coffee runs to concert fits. The detailed design captures that iconic EMB aesthetic with that signature pink-and-gold color combo we all know and love.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003e\u003cstrong\u003ePro tip:\u003c\/strong\u003e Start your EMB pin collection now—future you will thank you.\u003c\/p\u003e","brand":"Erin McKenna's Bakery","offers":[{"title":"Heart","offer_id":46883000549551,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"Cupcake","offer_id":46883000582319,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1302\/8719\/files\/PINS_3386.jpg?v=1763672552"},{"product_id":"erin-mcbutter","title":"Erin McButter","description":"\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003e\u003cstrong\u003eThe Butter That Started It All\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eMeet Erin McButter—our signature vegan, gluten-free butter substitute that's been the secret behind every flaky crust, tender crumb, and perfectly frosted cake since day one. This is the exact same butter we use in our bakery, now available for your home kitchen.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc space-y-2.5 pl-7\"\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eAll your baking mix recipes\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eFrosting and buttercream\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eCookie and biscuit recipes\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003ePie crusts and pastries\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eGluten-free and vegan households\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eAllergy-conscious bakers\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eAnyone who wants bakery-quality results at home\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eRich, creamy, and impossibly versatile, Erin McButter spreads, melts, and bakes just like traditional butter—but better. Use it in all our baking mixes, create your own recipes, or simply spread it on warm biscuits fresh from the oven.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003e\u003cstrong\u003eOur carefully crafted butter is:\u003c\/strong\u003e ✓ Gluten-free ✓ Vegan ✓ Dairy-free ✓ Made in Kosher certified facility ✓ Made with clean ingredients\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eThis is the not-so-secret ingredient that makes everything from our bakery taste like magic. Now you can recreate that same deliciousness at home.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003e\u003cstrong\u003eProduct Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc space-y-2.5 pl-7\"\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003e8 oz container\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eWorks in all baking applications\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eSpreadable and meltable\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003ePerfect 1:1 substitute for dairy butter\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eEssential for our baking mixes\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eMade in our dedicated allergen-friendly facility\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Erin McKenna's Bakery","offers":[{"title":"Default Title","offer_id":46308351148207,"sku":null,"price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1302\/8719\/files\/ERIN_MCBUTTER_3377.jpg?v=1763672763"},{"product_id":"emb-high-maintenance-t-shirt","title":"EMB High Maintenance T-shirt","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSweet nostalgia meets pop culture perfection! Our \"Erin McKenna's Bakery\" tribute tee celebrates the iconic NYC gluten-free and vegan bakery formerly known as Babycakes. This brilliant design plays on the bakery's original name with \"BABY BABY BABY\" and \"CAKES CAKES CAKES\" text surrounding a striking black and white portrait and towering cake imagery. Featuring \"High Maintenance Since 2005\" in elegant red script (referencing the bakery's founding year), this vintage-inspired graphic is perfect for fans of the legendary bakery, gluten-free lifestyle enthusiasts, or anyone who loves clever wordplay. Made from 100% pre-shrunk cotton Gildan for ultimate comfort and durability.\u003c\/p\u003e","brand":"Erin McKenna's Bakery","offers":[{"title":"Small","offer_id":46308415471791,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":46308415504559,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":46308415537327,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"Extra Large","offer_id":46308415570095,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1302\/8719\/files\/unnamed-1.jpg?v=1748976274"},{"product_id":"emb-long-sleeve-cyber-tattoo-shirt","title":"EMB Long Sleeve Cyber Tattoo Shirt","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eStreet art meets sweet tooth energy.\u003c\/strong\u003e Our EMB NYC Cyber Tattoo long sleeve hits different with intricate black designs running down both sleeves. Clean \"EMB NYC\" on the chest, ornamental tattoo artwork where it counts—it's the perfect mix of cozy bakery culture and underground aesthetic. Rock it to the bakery, wear it to shows, or just live in it. For gluten-free warriors who like their merch with edge, or anyone who gets that the best style doesn't pick a lane. Made from 100% cotton Gildan for that soft, lived-in feel. Limited edition, because obviously.\u003c\/p\u003e","brand":"Erin McKenna's Bakery","offers":[{"title":"Small","offer_id":46485157052591,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":46485157085359,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":46485157118127,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Extra Large","offer_id":46485157150895,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1302\/8719\/files\/Facetune_13-01-2026-12-53-36_VSCO.jpg?v=1768503851"},{"product_id":"emb-recipe-box","title":"EMB Recipe Box","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYour favorite bakery, now in your kitchen. The Erin McKenna's Bakery Recipe Box is a collectible keepsake filled with 6 never-before-released, exclusive recipes straight from Erin herself — the gluten-free, vegan bakes you've been asking about for years, finally yours to make at home.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEach box is available for pre-order and designed to grow with you, with new recipes dropping for the holidays and special occasions throughout the year. Stack them, collect them, bake through every single one.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAvailable in three colorways — red, blush, and hot pink — each trimmed with lace and ruffles and finished in gold script. As charming on your counter as the treats inside are in your oven.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eShipped orders are estimated to arrive within 5–8 business days. Reserve yours now — your collection starts here.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Erin McKenna's Bakery ","offers":[{"title":"Red","offer_id":46809110151343,"sku":null,"price":90.0,"currency_code":"USD","in_stock":true},{"title":"Blush","offer_id":46809110184111,"sku":null,"price":90.0,"currency_code":"USD","in_stock":true},{"title":"Hot Pink","offer_id":46809110216879,"sku":null,"price":90.0,"currency_code":"USD","in_stock":true},{"title":"EMB Collage","offer_id":46823827538095,"sku":null,"price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1302\/8719\/files\/EMBRECIPEBOXES.jpg?v=1777157059"},{"product_id":"emb-baker-bag-charm","title":"EMB Baker Bag Charm","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMeet your new favorite accessory obsession. The EMB Baker Bag Charm is a little love letter to everything Erin McKenna's, featuring our iconic retro baker acrylic charm, a beaded loop, a bow, and a silver lobster clasp ready to clip onto any bag, belt loop, or wherever you carry your sweetness.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAvailable in two vibes: \u003cstrong\u003eBakery Pink\u003c\/strong\u003e brings candy-stripe ribbon, rosy pearl beads, and pure EMB energy. \u003cstrong\u003eGoth Babe\u003c\/strong\u003e pairs a dusty rose satin bow with moody black marble beads, cherry-red accents, and a white heart charm, because loving cake and wearing all black are not mutually exclusive.\u003c\/p\u003e","brand":"Erin McKenna's Bakery","offers":[{"title":"Bakery Pink","offer_id":46883042885807,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"Goth Babe","offer_id":46883042918575,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1302\/8719\/files\/Facetune_06-05-2026-12-51-07.jpg?v=1778100943"},{"product_id":"mugshawty-emb-mugshot-mug","title":"Mugshawty: EMB Mugshot Mug","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e Before the bakery, there was the booking photo. The Mugshawty mug puts Erin's legendary mugshot front and center — name, booking number, and all — on a classic white ceramic mug. It's part merch drop, part origin story, and 100% a conversation starter. Whether you're sipping oat milk lattes or black coffee, you're doing it with a little criminal flair. Makes a perfect gift for the EMB superfan who thinks they know everything about Erin. They don't know the half of it.\u003c\/p\u003e","brand":"Erin McKenna's Bakery","offers":[{"title":"Default Title","offer_id":47010502049967,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1302\/8719\/files\/IMG_9043.jpg?v=1780785099"},{"product_id":"mommys-daddys-little-cakeball-onesie","title":"Mommy's \u0026 Daddy's Little Cakeball Onesie","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eSoft, sweet, and made to melt hearts, just like our cakeballs. This adorable outfit features a Gerber onesie printed with \"Mommy's Little Cakeball\" or \"Daddy's Little Cakeball\" in our signature glitter text. Perfect as a baby shower gift, a newborn keepsake, or just because every baby deserves a little extra sweetness.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAvailable in 3-6 months only\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eGerber Onesies brand\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eGlitter print graphic\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMachine washable; turn inside out to preserve print\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eShips for $12\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Erin McKenna's Bakery","offers":[{"title":"Mommy's Little Cakeball","offer_id":47102106861743,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"Daddy's Little Cakeball","offer_id":47102109679791,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1302\/8719\/files\/IMG_9840.jpg?v=1782166040"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1302\/8719\/collections\/Facetune_13-01-2026-12-53-36_VSCO.jpg?v=1778101375","url":"https:\/\/www.erinmckennasbakery.com\/collections\/emb-merch.oembed","provider":"Erin McKenna's Bakery ","version":"1.0","type":"link"}